Ecobrand owner, Richard Collins, has a passion for helping companies in the public, private and third sector promote their brand reputation to create differentiation and improve audience engagement. He is particularly interested in helping organisations promote their CSR and sustainability efforts as an integral part of their brand personality, since ethical responsibility is becoming an increasingly important part of every organisation’s brand reputation.
In addition to this, Richard runs the International CSR awards which have led to the development and launch of CSRA; the UK’s first CSR Accreditation Scheme.
Heart of Bucks understand more than most the clear benefits that a robust CSR policy can provide to any business, regardless of its size or sector.
A good CSR policy connects you with the community that surrounds you, ensures you act responsibly with regard to the environment, and helps you value and look after your staff while ensuring that your products and services are delivered ethically and responsibly.
CSR Accreditation is a great way for businesses to develop their CSR policy and demonstrate that they are a caring and responsible business.
- Do you have an equal opportunities policy?
- Are you a good neighbour in your local community?
- Do you operate a responsible supply chain?
- Does your company implement a recycling policy?
- Do you support good causes & goodwill initiatives?
If you can answer yes to any of these questions, you are eligible for CSR Accreditation.
In 2015, Nielson published its annual Global Corporate Sustainability Report. It indicated that, globally, 66% of consumers are willing to spend more on a product if it comes from a sustainable brand. Millennials gave an even more impressive showing, with 73% of surveyed millennials indicating a similar preference. Additionally, 81% of millennials even expect their favorite companies to make public declarations of their CSR.
Click here to find out more about CSR Accreditation
Let’s make Buckinghamshire the UK’s most caring county